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Monday, October 12, 2026
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The Video Platform Offers Users Power to Reduce AI-Generated Media in Their Feeds

TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service revealed that it currently hosts in excess of 1 bn content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a widespread rollout. This advancement aligns with a rise in content created by AI, fueled by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly 10% of the most rapidly expanding channels on a competing service primarily display content made by AI. A large amount of this output is classified as mass-produced AI material, a term for inferior, factory-style content that is frequently illogical or bizarre.

Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to science explainers, and we aim to offer the community the option to see more or less of that, depending on their own likes,” said a platform representative.

AI on the Platform

The service shared that there are now over a billion videos on its network labeled as made with AI. In total, over 100 million media items are submitted to the platform each day, making AI-generated material a limited portion of its complete catalog.

How to Adjust Settings

Viewers will be capable of limit or boost the amount of artificial media they view by using the topic control option in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the filter include politics, fashion, cosmetics, and dance.

AI Disclosure Rules

Its guidelines require creators to identify “realistic” AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any believable artificial content that is unmarked can be taken down under its terms of service.

Furthermore, the app will now apply an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This action is intended to stop users from trying to evade the labeling process.

Responsible AI Funding

TikTok is furthermore launching a two million dollar awareness program for professionals and groups to create educational content about responsible artificial intelligence. This initiative will support charitable organizations specializing in educating coding and technology.

Platform Protection

The video-sharing app has supported its content review process, during controversy over plans to make redundant numerous content moderators in Britain. It is expected to reduce hundreds of positions in its user protection division in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.

A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content before it gets reviewed by people. TikTok stated a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to intervention by its automated systems.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
About the author

Cathy Foster

A seasoned sports analyst with over a decade of experience in betting markets, specializing in data-driven predictions.

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